Board, Advisory & Fractional.
The seat at the table for calls nobody in the room has made before.
Boards are being asked to sign off on decisions they've never had to make.
AI transformation, digitalization, e-commerce strategy, M&A readiness. The calls sit on the board's desk and the operator experience often doesn't.
I've made those decisions from the CEO chair and from the board seat, and I've been through both sides of a successful acquisition.
Advisory and fractional roles for companies that need that judgment on the record, without the full-time hire.
Automate the Simple. Deepen the Critical.
This is the thesis I built Silk and Cashmere's AI transformation on. Two layers, one principle. Let machines take the repetitive work. Put your people where value is actually created and where margin is actually protected.
Most companies do the opposite. They automate the impressive-looking things and miss the ones that move the numbers.
The framework was built in retail, fashion and e-commerce, and it applies at any scale. It's now being applied beyond them too. At Silk and Cashmere with under 50 people, it let us operate like a company many times our size. At enterprise scale, the math is orders of magnitude larger, in both time recovered and margin protected.
The question is not if you will adapt. It's when you will have to.
- ·Content production
- ·Campaign copy
- ·Reports & data entry
- ·Store communications
- ·Product descriptions
- ·Operational workflows
- ·Ordering quantities
- ·Size-set optimization
- ·Store allocation
- ·Markdown prevention
- ·Forecasting & planning
- ·Merchandising decisions
The DEEPEN Method
How to think with AI on the things that actually matter.
Most people use AI as a search box: ask, copy, move on. DEEPEN is a method I created for the other layer: six moves that turn AI from an answer machine into a thinking partner on the decisions that actually move the number. Built it over years of running businesses, testing every approach out there, iterating and keeping only what worked. Here it is, to maximize the value you and your teams get from critical thinking with AI.
Name the problem, then unload everything raw.
Don't ask a question. Create your expert.
Make it interview you before it speaks.
The first answer is Draft Zero, never the answer.
Let the plan take its punches before the real room.
Define what nailing it looks like.
The full method runs inside my engagements and keynotes. The idea fits in one line: give every critical decision a thinking partner.
Two closed M&A deals. Eastgate Capital investment. Appier acquisition.
As a board member at Silk and Cashmere the brand completed an investment deal with Eastgate Capital. As a partner and Managing Director at one of the world's fastest growing AI companies I helped reach the acquisition by Appier. I've sat on both sides of the table and I know what a board actually needs to see before signing.